Splice has found that downloads of trap sounds are down by 14% globally since last year, even in the genre’s birthplace of Atlanta, where those downloads fell by 20%. 1 on the Hot 100 – the first time this has happened in 23 years. This year was widely considered to be an especially stagnant year for the highly-streamed genre, and that was reflected on the Billboard charts: August 2023 marked a full year since a rap song had been No. This may foreshadow continued difficulties for hip-hop music on the charts. Hip-hop remains the most popular genre on Splice, accounting for 19% of total downloads. Splice believes this is because “users want authentic sounds from more specific Afro genres rather than generic samples that fall under a larger umbrella.” Meanwhile, sounds that are tagged as “afrobeats” or “afropop” have declined by 45%, particularly in African metropolises like Lagos, Nigera. To further fuel growth in trending genres, Pulman says Splice’s Sounds team watches their data carefully and hires musicians native to those genres to amass more authentic samples for the platform to offer its users. How Splice Became the Hottest Platform on the Beat MarketĪmapiano’s growth on Splice represents the continued proliferation of African music globally. On the Splice home page, the Splice team often creates groupings of sounds for different genres, moods and other categories to entice users to download sounds. However, they’re still gravitating towards it when it’s featured in other ways on the site. It is also popular among Atlanta producers, surging 956% in the city this year.Īccording to Pulman, the discrepancy in downloads versus searches for amapiano suggests that users might not know to look up this nascent genre by name through their search bar. In Los Angeles, the highest trending city for the genre, its growth is up 1,003% year-over-year. Its searches are up 309%, and it is trending in 17 cities. Most notably, downloads for sounds tagged as “amapiano,” a South African dance music genre often featuring log drums, are up 826% year-over-year. In sharing this data, Pulman, says the company can shine a light on the “very starting point of music making…It shows us the start point of where eventual trends bubble, even before getting to see in mainstream hits.” The samples come out of the genre, as opposed to tagging every sound that could be used from Splice and made into K-pop.” ![]() As the company’s creative director of Splice Sounds, Jay “Capsun” Pulman, explains, “when we have sample packs that are released that are tagged as K-pop, for instance, the vast majority of the time, they’ll be made by an artist, producer, or songwriter who is actively involved in K-pop in some way. ![]() To organize its ever-growing library, Splice uses a tagging system, adding genre and subgenre signifiers to help users find the sample they need. 44% of its registered users identify as Gen Z. Splice has users in virtually every country around the world, but it is particularly popular in its top ten markets: U.S., U.K., Germany, Canada, France, Brazil, South Korea, Australia, Italy and India. ![]() Splice’s AI Tool Doesn’t Go the ‘Push Button’ Route for Song Creation…
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